Designing with Purpose
I’m Jihye Choe, an experienced designer based in Vancouver, specializing in UX design and strategic solutions spanning digital, print, branding, and event design. I create user-centered digital solutions that help businesses and nonprofits deliver impactful experiences, connect with their audience, and build strong communities.
Services
Branding
Brand Identity
Brand Style Guides
Creative Direction
Storytelling Strategy
UX / UI Design
UX Audits & Recommendations
UX Research
User Flow Optimization
Information Architecture
Wireframes, Mockups, & Prototypes
Web Design
Responsive Web Design
WordPress Website
eCommerce Website
Website Maintenance
Search Engine Optimization (SEO)
Communication Design
Social Media Templates
Email Marketing Design
Impact Story & Report Design
Promotional Event & Funding Campaign Design
Featured project
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Feminist Business Summit 2024 in Montreal
Visual identity for Feminist Business Summit 2024
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Canadian Women’s Foundation – Partnering for Feminist Entrepreneurship Program
Branding design for the Partnering for Feminist Entrepreneurship program and Feminist Business Summit in Winnipeg 2023.
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Canada Learning Code – CLC Week 2022
Creative lead for Canada Learning Code’s CLC Week 2022, featuring 3D collaboration platform
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Canada Learning Code – Annual Report 2021
User Interface and interaction design for Canada Learning Code’s annual report 2021
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Tere Lopez Yoga
Designed and developed a WordPress website, personal brand logo, and visual identity for a mindful yoga instructor
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Golden Goods Canteen
Brand visual identity and marketing design for an indigenous women-owned food business
Latest Insights
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How Attending the Feminist Business Summit 2024 Transformed My Business & Life
Attending the Feminist Business Summit 2024 in Montreal was not just another event—it was a transformative experience that reshaped how I view myself as both a designer and an entrepreneur.…
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